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What is a brand identity and why is it important?
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? Position and Performance ?- describing what your company does and for whom, and then outlining the advantages of retaining your services.
? Benefits ?- presenting the client with the expected results each and every time and then over delivering.
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? Brand Story ?- Your personal or professional history that adds value and credibility to your brand.
? Association ?- The physical artifacts associated with recognizing your brand.
? Community Services Responsibility ?- Creating and fulfilling the framework of your social conscious.
? Customer Perception vs Reality ?- Making sure you are who you say and believe you are is actually you.